10 Best Otterly.ai Alternatives & Competitors (2026)

Updated April 17, 2026: Refreshed pricing data, verified model coverage across all 10 platforms, and added Prompt Zero’s free AI Brand Checker to the comparison. Prompt Zero launched on Product Hunt this month.

If you need 100 prompts monitored, Otterly.ai charges $189/month. That is a 550% price jump from their $29 Lite plan, for 85 more prompts. That math is the main reason most teams start looking for an Otterly.ai alternative before they even hit their first renewal.

Pricing is not the only issue. Otterly caps you at six AI platforms, has no competitive benchmarking depth, and shows you data without telling you what to do about it. As AI search has grown into a real acquisition channel, those gaps matter more.

If you are evaluating Otterly alternatives in 2026, the market has genuinely matured. You have dedicated AI visibility platforms, enterprise-grade tools, and SEO suites that have all added LLM monitoring. That is good for buyers. The challenge is knowing which one fits your situation.

This comparison covers ten Otterly.ai competitors across the criteria that determine real-world value: model coverage, scan frequency, competitive intelligence, actionable output, and pricing transparency. Every tool here has genuine strengths. The limitations are covered too.

TL;DR: Top Picks by Use Case

• Prompt Zero is the best overall Otterly alternative for B2B teams. It covers 4-6+ AI models with daily scans, competitive benchmarking, sentiment tracking, brand fact verification, and an intelligence system that tells you what to fix. Starts at $29/month.
• Peec AI is the strongest option for international teams needing 115+ language support and broad model coverage.
• Profound is the enterprise choice with 10+ AI platforms and a G2 Winter 2026 Leader badge.
• LLMrefs is the best free option for teams on a tight budget who want basic AI citation tracking.
• Semrush AI Toolkit works best if you already pay for Semrush and want AI visibility layered into your existing SEO workflow.

Why Teams Switch from Otterly.ai

Before comparing alternatives, it helps to understand exactly what drives teams away from Otterly. These are the five pain points that come up most often.

Pricing That Punishes Scaling

Otterly’s current pricing uses prompt-based caps: Lite at $29/month (15 prompts), Standard at $189/month (100 prompts), and Pro at $989/month (1,000 prompts). The jump from 15 to 100 prompts costs an extra $160/month. For agencies managing multiple brands or teams with broad product lines, this math breaks down fast. At 100 prompts, you are paying $1.89 per prompt per month. That cost adds up when you need to track 20+ prompts across 5 brands.

Limited to Six AI Platforms

Otterly monitors six AI platforms. That was impressive two years ago, but in 2026 the AI space includes ChatGPT, Gemini, Perplexity, Grok, Claude, DeepSeek, Llama, Mistral, and Google AI Overviews. Each model pulls from different training data and retrieval systems. Missing even one model means blind spots in your data. Tools like Profound now cover 10+ platforms, and Prompt Zero covers 4-6+ with more being added regularly.

Monitoring Without Recommendations

Otterly tells you what is happening. It does not tell you what to do about it. You see your visibility score and which models mention you. But there is no prioritized action plan, no root cause analysis, and no intelligence system explaining why your score is what it is. Teams end up exporting data and doing the analysis manually. The newer tools in this space have moved beyond dashboards into actionable intelligence.

No Analytics Integrations

Otterly does not integrate with Google Analytics 4, Google Search Console, or HubSpot. This means you cannot connect your AI visibility data with your traffic and conversion metrics in one place. You end up switching between tabs and manually correlating trends.

No Brand Fact Verification

When AI models hallucinate about your brand (wrong pricing, outdated features, incorrect founding year), Otterly has no mechanism to detect or alert you. Prompt Zero’s Brand Facts feature lets you define factual statements and get alerted when any AI model contradicts them. This is a category of risk that monitoring-only tools simply do not address. Our post on AI hallucinations and brand risk covers how often this happens and what it costs.

What to Look for in an AI Visibility Tool

Before evaluating individual tools, here is the framework I used. These five criteria separate tools that deliver value from those that look good in a demo but disappoint in practice.

Models Covered

The minimum viable coverage in 2026 is ChatGPT, Gemini, and Perplexity. Grok adoption is accelerating. Google AI Overviews are a separate but related surface. Any tool monitoring fewer than four models is leaving significant blind spots. Each model uses different training data and retrieval pipelines, so your visibility can vary dramatically across them. Our guide on how to rank in ChatGPT covers what it takes for the largest model specifically.

Scan Frequency

AI responses shift frequently due to model updates, new training data, and retrieval behavior changes. Daily scanning is the baseline for serious monitoring. Weekly or on-demand-only tools force you to choose between burning credits and flying blind. If you want to understand what drives those shifts, our guide on how to track your brand in ChatGPT covers the mechanics in detail.

Competitive Intelligence

Knowing your own visibility score is useful. Knowing how it compares to your top competitors across the same prompts and models is actionable. Look for tools that benchmark against competitors, not just track your brand in isolation.

Actionable Output

A score without context is just a number. The best tools explain why your score is what it is, which specific factors are dragging it down, and what to do about it. This is where monitoring tools and intelligence platforms diverge.

Pricing and Scalability

AI visibility tools range from free audits to enterprise platforms costing thousands per month. Watch for prompt-based pricing models that punish scaling, per-scan charges that discourage frequent checks, and hidden costs for additional brands or models.

The 10 Best Otterly.ai Alternatives

#1. Prompt Zero

The best dedicated AI visibility platform for B2B teams.

Prompt Zero was built from the ground up for AI visibility monitoring. You onboard your brand (name, domain, industry, location), and the system generates relevant prompts based on your category. From there, it runs automated daily scans across ChatGPT, Gemini, Grok, and Perplexity. Every response is captured and compiled into a composite AI visibility score on a 0-100 scale.

What sets Prompt Zero apart from Otterly is the depth of its intelligence system. The visibility score weights four transparent factors: mention frequency (35%), ranking position in AI responses (30%), citation of your domain (20%), and sentiment analysis (15%). Beyond the score, the platform provides root cause analysis explaining exactly why you are not showing up. It surfaces competitive intelligence showing who AI recommends instead, and a prioritized action plan organized by timeframe: this week, this month, and ongoing.

Brand Facts is a feature that no other tool in this comparison offers. You define factual statements about your brand, and the system flags when any AI model contradicts them. This catches hallucinations before they shape buyer perception.

For teams evaluating ChatGPT brand monitoring tools specifically, Prompt Zero covers the most ground at the lowest price point.

Strengths:

• Scans 4 models on Starter, 6+ on Pro, with daily automated scans and manual on-demand scans
• Intelligence system with root cause analysis, competitive benchmarking, and prioritized action plans
• Brand fact verification catches AI hallucinations about your business
• Sentiment tracking over time, per model, catches reputation shifts early
• Transparent scoring methodology (not a black box)
• Clean onboarding, first visibility score within five minutes
• Free AI Brand Checker tool at promptzero.tech/ai-brand-checker for instant one-time scans (see how it works)

Limitations:

• Newer platform, so the feature set is still expanding (no Google AI Overview tracking yet)
• Starter plan limits you to 10 monitored prompts

Pricing: Starter at $29/month ($23/month annual), Pro at $99/month ($79/month annual), Enterprise custom. 7-day free trial with full Pro access, no credit card required.

Best for: B2B SaaS companies, agencies managing multiple brands, and marketing teams that want actionable intelligence, not just monitoring dashboards.

#2. Peec AI

Best for international teams needing multi-language AI visibility.

Peec AI has become one of the most frequently mentioned Otterly alternatives in the market, and for good reason. The platform supports 115+ languages, making it the clear choice for brands operating across multiple regions where AI responses vary by language and locale.

Peec AI tracks brand visibility across major AI models and provides weekly email reports with visibility trends. The platform focuses on making AI monitoring accessible to marketing teams without requiring technical expertise.

Strengths:

• 115+ language support for global brands
• Broad AI model coverage
• Weekly automated reports
• Clean, marketer-friendly interface
• Enterprise features for multi-brand management

Limitations:

• Starting price higher than budget alternatives at EUR 89/month
• Less depth in root cause analysis compared to Prompt Zero
• No brand fact verification feature

Pricing: Starts at EUR 89/month. Enterprise plans available.

Best for: International marketing teams managing brand visibility across multiple languages and regions.

#3. Profound

Best for enterprise teams needing the broadest platform coverage.

Profound covers 10+ AI platforms, more than any other tool in this comparison. The platform earned G2 Winter 2026 Leader status and has built a reputation for comprehensive data collection across the widest range of AI models.

Pricing starts higher given the enterprise focus. But for teams that need absolute coverage across every AI model their customers use, Profound delivers the broadest dataset.

Strengths:

• 10+ AI platforms monitored (industry-leading coverage)
• G2 Winter 2026 Leader badge
• Enterprise-grade reporting and data exports
• Strong customer success support

Limitations:

• Pricing starts at $99/month and scales to $499/month, making it expensive for small teams
• Less emphasis on actionable recommendations
• The dashboard can feel overwhelming for users who want simplicity

Pricing: Plans from $99/month to $499/month depending on features and scale.

Best for: Enterprise marketing teams that need the widest AI platform coverage and can justify the higher price point.

#4. Semrush AI Toolkit

Best for teams already invested in the Semrush ecosystem.

Semrush has been the dominant name in SEO tooling for over a decade. Their AI Toolkit adds AI search monitoring to the platform’s existing keyword tracking, site audit, and competitive analysis capabilities. If your team already lives in Semrush for SEO, adding AI visibility to the same dashboard eliminates tool sprawl.

The AI Toolkit tracks brand mentions across AI Overviews and select LLMs, with integration into Semrush’s position tracking and domain analytics. The strength is context: you see AI visibility data alongside traditional SEO metrics.

Strengths:

• Deeply integrated with Semrush’s SEO suite
• AI Overview tracking built into position monitoring
• Massive keyword database for identifying AI-triggered queries
• Established brand with extensive documentation

Limitations:

• AI features are an add-on to an already expensive platform, not standalone
• LLM coverage is narrower than dedicated AI tools, focused on Google AI Overviews
• The AI features feel bolted on rather than purpose-built
• Total cost: $139.95/month minimum plus AI add-on

Pricing: Semrush plans start at $139.95/month (Pro), with AI features in higher tiers or as add-ons.

Best for: SEO teams already paying for Semrush that want AI visibility without adding another tool.

#5. Ahrefs Brand Radar

Best for SEO-first teams wanting AI monitoring as a secondary layer.

Ahrefs entered AI visibility with Brand Radar, monitoring brand mentions across AI-generated search results. Like Semrush, Ahrefs uses its massive web crawl data and keyword index to identify where AI models reference brands.

Brand Radar tracks mentions in AI Overviews and provides query-level data on which searches trigger AI responses including or excluding your brand. Integration with Content Explorer and Site Explorer lets you pivot from identifying a gap to diagnosing why it exists.

Strengths:

• Tight integration with Ahrefs’ backlink and content analysis tools
• Strong AI Overview monitoring with query-level detail
• One of the largest web indexes in the industry
• Content Explorer helps identify third-party mentions influencing AI responses

Limitations:

• LLM-specific monitoring (ChatGPT, Perplexity, Grok) less developed than AI Overview tracking
• Competitive benchmarking for AI visibility is not as granular as dedicated tools
• Pricing reflects the full Ahrefs suite, not just AI monitoring

Pricing: Plans start at $129/month (Lite), Brand Radar available on Standard ($249/month) and above.

Best for: Teams already using Ahrefs for SEO that want AI Overview monitoring in their existing workflow.

#6. SE Ranking AI Visibility

Best for budget-conscious teams and agencies managing many clients.

SE Ranking positioned itself as the affordable alternative to Semrush and Ahrefs. Their AI visibility module follows the same playbook: competitive features at a lower price. Their AI tracking covers brand mentions in AI-generated search results with basic visibility scoring.

The agency-friendly pricing makes it attractive for shops managing 10+ client brands without the per-brand costs that stack up on other platforms.

Strengths:

• Significantly more affordable than Semrush or Ahrefs
• White-label reporting for agencies
• AI Overview tracking integrated into rank tracker
• Good multi-project management

Limitations:

• AI visibility features less mature than competitors
• LLM-specific monitoring is limited, focused on Google AI Overviews
• Competitive intelligence for AI visibility is basic
• Smaller data index

Pricing: Plans start at $65/month (Essential), AI features on Pro ($119/month) and above.

Best for: Agencies and small teams needing AI visibility alongside traditional SEO at a lower price.

#7. LLMrefs

Best free option for teams on a tight budget.

LLMrefs takes a different approach by focusing specifically on AI citation tracking: which URLs do AI models actually reference when generating answers? The platform offers a free beta tier that lets you start monitoring without any financial commitment.

For bootstrapped startups and solo founders who need basic AI visibility data before investing in a paid tool, LLMrefs fills a real gap.

Strengths:

• Free beta tier available
• Focused specifically on citation tracking (which URLs AI models cite)
• Simple, lightweight interface
• Paid plans at $79/month are competitive

Limitations:

• Citation tracking is narrower than full visibility monitoring
• No competitive benchmarking
• No sentiment analysis or brand fact verification
• The free tier has significant limitations on scan volume

Pricing: Free beta available. Paid plans from $79/month.

Best for: Bootstrapped teams and solo founders who need basic AI citation data without upfront cost.

#8. Nightwatch AI Monitoring

Best for technical SEO teams wanting granular tracking control.

Nightwatch has always been a favorite among technical SEOs for flexible rank tracking and segmentation. Their AI monitoring module extends that philosophy to AI-generated results, with detailed query-level tracking, customizable segments, and alert thresholds.

The granularity of reporting stands out. You can slice AI visibility data by location, device, model, and custom tags, which is valuable for enterprise teams managing visibility across multiple markets.

Strengths:

• Highly customizable tracking with segments, tags, and alert rules
• Location-based AI visibility tracking for multi-market brands
• Strong data visualization and custom reporting
• API access for piping data into internal dashboards

Limitations:

• Steeper learning curve than simpler tools
• LLM coverage skews toward AI Overviews
• Less emphasis on sentiment analysis and brand fact verification
• Smaller team means slower feature development

Pricing: Plans start at $39/month (Starter), AI monitoring on Optimize ($99/month) and above.

Best for: Technical SEO teams and enterprises wanting granular, customizable AI visibility tracking.

#9. Rankability

Best for content teams focused on optimizing articles for AI citation.

Rankability takes a different angle. Instead of monitoring brand mentions across AI models, it focuses on helping you optimize individual pieces of content to increase citation likelihood. Think of it as an AI-focused content optimization tool rather than a brand monitoring platform.

The platform analyzes your content against factors that influence AI citation: structure, authority signals, factual density, and source attribution. This makes it a strong complement to a monitoring tool rather than a direct replacement.

Strengths:

• Content-level optimization recommendations for AI citation
• Analyzes structure, readability, and authority signals through an AI lens
• Integrates with common CMS platforms
• Useful alongside a monitoring tool for the complete picture

Limitations:

• Not a monitoring tool, does not track brand mentions over time
• No competitive benchmarking or share of voice tracking
• No multi-model scanning or daily monitoring
• Best used alongside a dedicated monitoring platform

Pricing: Plans start at around $49/month, higher tiers for agencies.

Best for: Content strategists who want to optimize individual articles for AI citation, used alongside a separate monitoring tool.

#10. HubSpot AEO Grader (Free)

Best free tool for a quick AI search readiness check.

HubSpot’s AEO Grader evaluates how well your website is optimized for AI-powered search. Enter your URL and get scored across structured data, content quality signals, authority indicators, and technical SEO elements.

It is not a monitoring tool. It does not track brand mentions, scan AI models, or provide competitive analysis. But as a free, zero-commitment starting point, it is the best way to get a baseline before investing in a paid platform.

Strengths:

• Completely free, no account required
• Clear, actionable score with improvement recommendations
• Good for getting internal buy-in before investing in a paid tool

Limitations:

• One-time audit, not ongoing monitoring
• Does not track actual brand mentions in AI responses
• No competitive benchmarking
• Does not scan ChatGPT, Gemini, or Perplexity directly

Pricing: Free.

Best for: Marketers wanting a free assessment of AI search readiness before committing to a paid tool.

Comparison Table

Feature	Prompt Zero	Peec AI	Profound	Semrush	Ahrefs	SE Ranking	LLMrefs	Nightwatch	Rankability	HubSpot AEO	Otterly.ai
Starting Price	$29/mo	EUR 89/mo	$99/mo	$139/mo	$129/mo	$65/mo	Free	$39/mo	~$49/mo	Free	$29/mo
Cost per 100 prompts	$29/mo	Varies	~$99/mo	N/A	N/A	N/A	Free (limited)	N/A	N/A	N/A	$189/mo
AI Models	4-6+	6+	10+	AI Overviews + LLMs	AI Overviews + LLMs	AI Overviews	Citation focus	AI Overviews + LLMs	N/A	N/A	6
Scan Frequency	Daily auto	Weekly	Daily	Daily	Daily	Daily	Varies	Daily	N/A	One-time	Daily
Competitive Intel	Unlimited (Pro)	Yes	Strong	Strong (SEO)	Strong (SEO)	Basic	No	Moderate	No	No	Limited
Intelligence/Actions	Yes	No	Limited	No	No	No	No	No	No	No	No
Sentiment Tracking	Yes	Basic	Yes	Limited	Limited	No	No	No	No	No	Basic
Brand Fact Alerts	Yes	No	No	No	No	No	No	No	No	No	No
Free Trial	7 days (Pro)	Varies	Varies	7 days	None	14 days	Free beta	14 days	Varies	Always free	Limited
Standalone AI Tool	Yes	Yes	Yes	No	No	No	Yes	No	Yes	Yes	Yes

How to Choose the Right Otterly Alternative

The right Otterly alternative depends on where AI visibility fits in your workflow and what you are trying to accomplish.

Choose Prompt Zero if you want a dedicated AI visibility platform that goes beyond monitoring into intelligence. Multi-model scanning, competitive benchmarking, sentiment tracking, brand fact verification, and a prioritized action plan. Best fit for B2B SaaS teams, founders, and agencies that want to know what to do next, not just where they stand. Start a free trial here.

Choose Peec AI if your brand operates across multiple languages and regions. The 115+ language support is unmatched.

Choose Profound if you need the widest possible AI platform coverage (10+) and have the budget for enterprise pricing.

Choose Semrush AI Toolkit if your team already pays for Semrush. Adding AI visibility to the same dashboard saves tool sprawl.

Choose Ahrefs Brand Radar if you are an Ahrefs shop focused primarily on Google AI Overview visibility.

Choose SE Ranking if budget is the primary constraint and you need both SEO and AI monitoring affordably.

Choose LLMrefs if you need free AI citation tracking to build an internal case before investing in a paid tool.

Choose Nightwatch if you are a technical SEO team wanting granular, customizable tracking with API access.

Choose Rankability if your immediate goal is optimizing content for AI citation, not monitoring brand mentions.

Choose HubSpot AEO Grader if you want a free starting point to assess AI search readiness.

Red Flags When Evaluating AI Visibility Tools

Before committing to any platform, watch for these warning signs.

Per-prompt pricing with steep jumps. If the cost triples going from 15 to 100 prompts, the pricing model is designed to extract revenue, not serve your needs. Calculate cost per prompt at your expected usage level.

Model coverage that sounds impressive but lacks depth. Some tools claim to monitor “10+ models” but scan each one weekly or with limited prompt sets. Ask about scan frequency per model, not just the total count.

No competitive benchmarking. Knowing your score is 55 means nothing without context. If the tool cannot show you how competitors score on the same prompts across the same models, you are flying half-blind.

Monitoring only, no action. A dashboard full of charts does not move the needle. If the tool cannot tell you why your score is low and what specific steps to take, you will end up doing the analysis yourself.

No free trial or demo. If a tool asks you to commit before you can see your own data, that is a red flag. Every serious platform in this space offers either a free trial or a free tier.

Final Thoughts

The AI visibility monitoring category has matured significantly since Otterly.ai helped pioneer it. In 2026, you have real choices. The right one depends on your team’s priorities, existing tools, and budget.

For the most complete Otterly.ai alternative, Prompt Zero delivers multi-model scanning, competitive benchmarking, sentiment tracking, brand fact verification, and a prioritized action plan. The price works for startups and scale-ups. It is what I recommend to any B2B team serious about improving how AI models represent their brand.

The broader trend is clear: Gartner predicts traditional search volume will drop 25% by 2026. As AI reshapes how brands compete for visibility, monitoring your presence across AI models is no longer optional. For the strategy behind it all, our generative engine optimization guide covers the complete framework. Understanding GEO vs SEO is essential context for any team navigating this shift.

The brands that start tracking today will compound their advantage every month. Try Prompt Zero free for 7 days and see exactly where you stand.

Frequently Asked Questions

Is Otterly.ai worth the price?

For simple use cases with fewer than 15 prompts, the $29/month Lite plan is reasonable. But Otterly’s pricing model punishes growth: 100 prompts costs $189/month, and you still get no competitive benchmarking, no actionable recommendations, and no brand fact verification. For most scaling teams, the value-to-cost ratio breaks down fast. Prompt Zero covers the same monitoring needs at $29/month with more intelligence built in.

What is the cheapest Otterly.ai alternative?

Prompt Zero’s Starter plan is $29/month and includes daily scanning across 4 AI models, competitive benchmarking, sentiment tracking, and a 7-day free Pro trial. LLMrefs offers a free beta for basic citation tracking. HubSpot’s AEO Grader is completely free but only provides a one-time audit, not ongoing monitoring.

Which AI visibility tool covers the most models?

Profound covers 10+ AI platforms, the widest in this comparison. Prompt Zero covers 4 models on Starter and 6+ on Pro, with more being added. Otterly covers six platforms. Peec AI covers comparable breadth to Prompt Zero but starts at EUR 89/month. For most B2B teams, 4-6 models covers the platforms where buyers actually research products. Our AI visibility guide explains which models matter most by use case.

Can I try an Otterly alternative for free?

Yes. Prompt Zero offers a 7-day free trial with full Pro access and no credit card required. The AI Brand Checker runs instant scans across three models with no signup at all. LLMrefs has a free beta tier. HubSpot’s AEO Grader is always free. SE Ranking and Nightwatch both offer 14-day trials.

Is Otterly.ai worth it in 2026?

Otterly.ai is a capable tool that helped define the AI visibility category. It offers LLM tracking across six platforms and a functional dashboard. Where it falls short: competitive intelligence depth, prompt-based pricing ($29/$189/$989), no actionable recommendations, and no analytics integrations. If your needs are simple and budget allows, Otterly works. If you need competitive benchmarking, intelligence, brand fact verification, or affordable scaling, a platform like Prompt Zero will serve you better.

Which AI visibility tool is the cheapest?

HubSpot’s AEO Grader is completely free but only provides a one-time audit. LLMrefs offers a free beta for basic AI citation tracking. For ongoing multi-model monitoring, Prompt Zero’s Starter plan at $29/month is the most affordable option that includes daily scanning, competitive benchmarking, and sentiment tracking. SE Ranking starts at $65/month for AI features, and Nightwatch at $39/month.

Do I need a dedicated AI visibility tool, or is Ahrefs/Semrush enough?

It depends on your priorities. If your primary concern is Google AI Overview visibility and you already pay for Ahrefs or Semrush, their built-in features may be sufficient. But for tracking your brand in ChatGPT, Gemini, Perplexity, and Grok, a dedicated platform like Prompt Zero provides much deeper LLM coverage. The SEO suites track AI’s impact on traditional search. Dedicated tools track AI’s impact on brand discovery. Most teams doing this seriously use both. For deeper context, read our AI visibility guide.

Can I track competitors with these tools?

Yes, but depth varies significantly. Prompt Zero offers the most granular competitive benchmarking in the dedicated category. Pro includes unlimited competitor comparisons with side-by-side visibility scoring across the same prompts and models. Semrush and Ahrefs offer competitive analysis from their SEO platforms but with less AI-specific granularity. SE Ranking and Nightwatch have basic features. LLMrefs, Rankability, and HubSpot do not offer competitive analysis. Otterly includes limited competitor tracking.

Is there a free AI visibility tool?

HubSpot’s AEO Grader is the best free option for a one-time assessment. LLMrefs offers a free beta for citation tracking. Prompt Zero’s AI Brand Checker runs free scans across three AI models without requiring signup. For ongoing monitoring, most tools require paid subscriptions, but several offer meaningful free trials. Prompt Zero offers 7 days of full Pro access with no credit card.

How often should I monitor my AI visibility?

Daily monitoring is the gold standard. AI responses shift frequently due to model updates, new training data, and retrieval behavior changes. A brand prominent in ChatGPT on Monday might be absent by Friday. Tools like Prompt Zero run daily automated scans so you never miss a shift. At minimum, check weekly if doing it manually.

What is the difference between AI visibility monitoring and AEO?

AI visibility monitoring tracks how AI models currently represent your brand: mentions, position, sentiment, and citations across ChatGPT, Gemini, Perplexity, and other LLMs. AEO (Answer Engine Optimization) is the practice of optimizing your content to improve those metrics. Monitoring tells you where you stand. AEO is how you improve. Most teams need both. For a practical starting point, read our guide on how to get mentioned in ChatGPT. For the full framework, see our AI visibility guide.

How much does Otterly.ai cost in 2026?

Otterly.ai uses prompt-based pricing: Lite at $29/month (15 prompts), Standard at $189/month (100 prompts), and Pro at $989/month (1,000 prompts). Additional charges apply for Gemini and Google AI Mode add-ons. The cost per prompt ranges from $0.99 to $1.93 depending on the plan. Compare this to Prompt Zero at $29/month for 10 prompts with daily scans across 4 models, or $99/month for 50 prompts across 6+ models.

What is the best free AI visibility checker?

Prompt Zero’s AI Brand Checker lets you scan your brand across three AI models instantly with no signup required. HubSpot’s AEO Grader offers a website-level AI readiness assessment. LLMrefs has a free beta for citation tracking. For ongoing daily monitoring, paid tools start at $29/month with Prompt Zero’s Starter plan.

Which Otterly.ai alternative is best for agencies?

For agencies managing multiple brands, Prompt Zero Pro at $99/month covers 15 brands with unlimited competitor comparisons. Peec AI offers enterprise multi-brand management with 115+ language support. SE Ranking provides white-label reporting at $65/month. The right choice depends on whether you prioritize AI-specific depth (Prompt Zero, Peec AI) or want AI monitoring bundled with traditional SEO (SE Ranking, Semrush).